YOU ARE NOT YOUR CUSTOMER 
An Introduction to Customer & User Experience Design 

Create your business with a competitive advantage!

CUSTOMERS HAVE CHANGED

Is Your Company Ready?

In the past, purchasing decisions were based on price, availability and other such competitive factors.

These days, customers focus on the “experiences” they have with a business, product and/or service to determine value and their potential loyalty.

Successful companies are the result of sound products/services, engaged employees and satisfied customers.

set your company up for success


Design-driven companies consistently outperformed the S&P Index by 219% and
is the reason why 50% of design-led companies report more loyal customers.

BUT

Customer Experience Design and Design Thinking are not just for Fortune level companies.  

This introductory course is for entrepreneurs just starting out and
existing business owners seeking a competitive edge.

Why knowing your customer matters

you are not your customer

   
• An introduction to the For User's Sake™ exclusive “design process”
• Learn the benefits of having a “customer-centric” approach to business    
 • Discover the ROI (return on investment) of “good design”      
• Learn the concepts of Design Thinking and how your company can benefit

     • BONUS: Tools to get you started!

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    You Are NOT Your Customer $27 CAD
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        [Kiersten's] presentation style* was very engaging and included real life examples to better illustrate her point.

        Kirsten K. (CEDC Thunder Bay)
        *Survey Says: Research For Your Business Success"

        It was my pleasure being a student in your class*. The knowledge I got in this less time was incredible.

        Anjani T. (student at Confederation College)
        *Entrepreneurship EN400

        FREQUENTLY ASKED QUESTIONS

        All of the programs in FUS Academy are created with the new entrepreneur in mind. You also have the option of upgrading for additional consultation support. 

        This course is self-led so you can take as much or as little time to go through it as you like.

        All our courses are designed to make it as easy as possible for you! Using a very basic, yes robust app like Canva will be all that you need. If you chose to take it a step further and are a bit tech savvy you may choose to invest in the Adobe suite of products.