Webinars, Workshops
and Online Courses

Helping you create business success

You Are NOT
Your Customer

Customers have changed. In the past, purchasing decisions were based on price, availability and other such competitive factors. These days, customers focus on the “experiences” they have with a business, product and/or service to determine value and their potential loyalty.

Here at FUS Academy™ we believe, “Successful companies are the result of sound products/services, engaged employees and satisfied customers”. We also believe that design isn’t just for Fortune level companies, so we invite you to explore Customer Experience Design and Design Thinking with our You Are NOT Your Customer course.

This course is for entrepreneurs just starting out and existing business owners seeking a competitive edge. (Or, maybe you just want to know the secret behind how design-driven companies consistently outperformed the S&P Index by 219%** and why 50% of design-led companies report more loyal customers***).

Our You Are NOT Your Customer course includes:

• The benefits of having a “customer-centric” approach to business
• The ROI (return on investment) of “good design”
• An explanation of Design Thinking
• An overview of the “design process” used by For Users’ Sake™*
• An introduction to Research & Planning
• BONUS: Tools to get you started!

SIGN UP FOR FREE

CODE: FREESpr24

coming soon

DESIGNING YOUR BUSINESS 101

Learn how to turn your idea into a business that is recognizable, memorable and sought after.

FUS Academy™ understands that many entrepreneurs are looking for “do it yourself” online courses and your time is precious.

In response, we’ve created this introductory DIY series (including course workbooks) which shows you how to use and implement Design Thinking to better understand your customers’ needs when creating your business PLAN, BRAND, WEBSITE and PROMOTION.