You Are NOT Your Customer An Introduction to Customer & User Experience
Create your business with a competitive advantage!
CUSTOMERS HAVE CHANGED
Is Your Company Ready?
In the past, purchasing decisions were based on price, availability and other such competitive factors.
These days, customers focus on the “experiences” they have with a business, product and/or service to determine value and their potential loyalty.
Successful companies are the result of sound products/services, engaged employees and satisfied customers.
set your company up for success
Design-driven companies consistently outperformed the S&P Index by 219% and
is the reason why 50% of design-led companies report more loyal customers.
BUT
Customer Experience Design and Design Thinking isn’t just for Fortune level companies.
This introductory course is for entrepreneurs just starting out and
existing business owners seeking a competitive edge.
Improve Customer satisfaction
Ensure a consistent experience along all touchpoints to improve customer satisfaction and reduce turnover.
create customer loyalty
Exceed customer expectations so your business stays top of mind. Enthusiastic customers advocate your business, products and services on your behalf.
Increase revenue & sales
Customer-centric companies are 60% more profitable than companies that don't focus on customers.
Your tuition includes:
An introduction to designing for customers and an overview of our exclusive For Users' Sake Design Process—including some tools to help you:
• evaluate your competition,
• identify your target customer(s),
• and build your customer's journey
BONUSES:
• UX Matters Infographic
• Competitive/Comparative Worksheet
• Target Customer Worksheet
• Customer Journey Map Worksheet
you are NOT your customer
• An introduction to the For User's Sake™ exclusive “design process”
• Learn the benefits of having a “customer-centric” approach to business
• Discover the ROI (return on investment) of “good design”
• Learn the concepts of Design Thinking and how your company can benefit
• BONUS: Tools to get you started!
you are not your customer
$27 CAD
- 100 cycles per month
- 3 users
- 24/7 Phone support
- Free import & export
FREQUENTLY ASKED QUESTIONS
I am a new entrepreneur and know nothing about design. Will this work for me?
All of the programs in FUS Academy are created with the new entrepreneur in mind. You also have the option of upgrading for additional consultation support.
As an entrepreneur, my time is very limited. How long will it take to work though this program?
This course is self-led so you can take as much or as little time to go through it as you like.
Do I need any special software for a course like this?
All our courses are designed to make it as easy as possible for you! Using a very basic, yet robust app like Canva will be all that you need. If you chose to take it a step further and are a bit tech savvy you may choose to invest in the Adobe suite of products.
Kiersten P. Mosely
Founder, UX/UI & Graphic Designer
Kiersten P. Mosley has over 25 yearsʼ experience in graphic design helping hundreds of brands—including AIR MILES, Shell, AMEX and Metro—promote their products and services.
In 2017, Kiersten founded For Usersʼ Sake and provides design services to startups and small businesses. She now designs with a focus on her clientsʼ customers, resulting in improved brand image, sales leads, customer experiences and bottom line.
Kiersten also views knowledge as an asset to be shared, so her personal mission is to educate people of all ages about user experience and design. She can be found:
• teaching college part-time
• visiting primary and secondary schools
• mentoring women entrepreneurs
• speaking to organizations
• presenting workshops and webinars
